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The Secret to Social Media Marketing Success
If you follow the latest trends in online marketing, and maybe even if you don’t, you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising...
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Embrace the Marketing Paradox: There are Riches in Niches
To be successful online, there is a paradox in marketing you need to embrace: The smaller your target market, the bigger your opportunity. This may seem counterintuitive, because you may think...
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How to Triple Your Online Sales Leads
Lead generation consistently ranks as a top priority for B2B companies. However, most companies handicap their online lead generation efforts by relying on their Website’s ‘Contact Us’ page as the sole...
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Is Your Website Customer-focused or Egocentric!
This may sound like a ridiculous statement, but all too often industrial companies do not design their website for their customers. Rather, they take an egocentric approach to web design, more...
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A Brand is a Terrible Thing to Waste: Managing Your Company’s Online Image
Word-of-mouth is not what it used to be. Just 10 years ago, upset customers or raving fans could spread their opinion about your business only to their family, friends, neighbors and work colleagues....
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Marketing is an Investment – Not an Expense
If you think of marketing merely as an expense, chances are you’re doing it wrong. You need to think of marketing an investment that should produce a measurable return in the form of qualified leads...
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Stop Marketing Like it’s 1999!
1999. We look back on that time longingly. In many ways the world and our lives were much simpler. Terrorism was something that only happened in countries thousands of miles from us. We had a soaring...
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9 Marketing Ideas You Need to Embrace Now
The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance...
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Content Marketing: What Should You Write About?
The first, if not the most difficult, step in content marketing is figuring out what you’re going to write about. If you’ve ever tried to write anything, I’m sure you’ve had episodes of writers block –...
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Social Selling – How to Leverage Social Media to Close More Business
Are you a social seller? Social selling is the art and science of using social media to find, understand, connect with and nurture sales prospects. As tech-savvy millennials are taking over the...
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